Google seems to be the almighty and powerful ruler of the online world. They give away many of their products for free, making them a little hard to compete with, especially for small business startups.
With all of their resources, including their brand value of 101.8 billion dollars, Google has become so dominant that it is hard to imagine anyone ever taking them down. It will happen someday, though, just like it happened to Sears, Kodak, and other brands.
Here is just a sampling of the top 16 services Google offers, some free and some paid:
Top 16 Most Popular Google Products And Services – eCloudBuzz
- Google Search Engine
- Google Chrome
- Google Adsense
- Google Drive
- Google Adwords
- Google Maps
- Google Public DNS
- Google News
- Google Docs
- Google Books
- Google Translate
Read the full post here: Top 16 Most Popular Google Products And Services – eCloudBuzz
If you haven’t tried using some of these platforms, you should consider checking them out. One in particular that is good for business is Google Adwords. If you aren’t familiar, it is an advertising service that enables businesses to set a budget for advertising and only pay when people click the ads, also known as pay-per-click advertising.
Paid advertising is also the bulk of Google’s revenue. In 2016, it amounted to almost 80 billion dollars.
There have been constant tweaks to the service, and in March of this year they changed how their exact match keywords and close variants of those phrases work, helping advertisers get more focused clicks.
If you do plan to check out Adwords to see if it is a good fit for your company, you better be ready to set aside a chunk of time to learn how it works. Like maybe…a year or two!
Seriously, though, it is such a robust platform that once you start clicking, you may get lost in the sea of options. It wasn’t always that complicated but since they changed their interface in 2009, they have added so many new features that it isn’t very friendly to the novice user. There are tabs inside of tabs, scrolling menus, and links scattered all over the page.
The good news is that Adwords has their own tutorial series and it is geared toward beginner users. This is the Step 1 Video on how to create an Adwords campaign:
Before you begin, you need to have a gmail account and a website for your business. Then you go to https://adwords.google.com and click the Start Now button. The site will guide you through the basics of signing up.
The real key to getting started with a Google Adwords campaign is doing keyword research to find phrases that online shoppers are searching for. The keyword suggestion tool included in Adwords is where the complexity begins, but you cannot skip this step or you will just be throwing your money away.
This post offers some advice when researching what keywords to focus your campaign on:
How to Create a Profitable Google AdWords Campaign (from Scratch)
The keyword tool acts much like a thesaurus. You enter in phrases you think your prospects are searching, and Google tells you other similar, relevant phrases. Google also will tell you how often people search these phrases, how competitive the keywords are in AdWords, and how much it’ll cost to advertise on each keyword. All of this information will help you determine which keywords you want to use in your first campaign.
Before you start using the tool, make sure the Advanced Options are set. If you’re in the United States, then set the Location to United States and set the Language to English. The Device should default to desktops and laptops, which is what you want unless you’re targeting only mobile devices.
Next, click on the Columns drop down menu and make sure to check Competition, Local Monthly Searches, and Approximate CPC (cost per click). Local Monthly Searches will show the searches in the United States (if you picked the U.S. in the Advanced Options). Plus, you’ll see the AdWords competition and the cost per click for each keyword. This will help you analyze the keyword opportunities.
See the full post here: How to Create a Profitable Google AdWords Campaign (from Scratch)
After you follow the above steps, enter the optimal keyword phrase you think your customers might type in when searching for a business like yours. At that point you need to decide whether there’s enough search volume on that keyword and whether you can afford it.
Honing in on the best keyword phrase to fit your situation and one with high buyer intent will help you to get the most out of your Adword dollars. You can literally spend hours doing this type of research to find that perfect search term.
Is using Adwords worth it? The answer is yes, but the time you need to spend learning the system may not be. Most businesses in our area hire a Denver online marketing agency to manage their pay-per-click advertising campaigns so they can focus on running their company.