Local search engine optimization (SEO) is a critical aspect of online exposure for any company. It allows a local business to be seen at the exact moment someone is searching online using a search engine like Google or business directories such as Yellow Pages, Yelp, and Merchant Circle, just to name a few.
Part of the reason it is a growing strategy for SEO is that Google loves local businesses. It’s all about providing search results that people want in real time. With recent Google updates, using local SEO services is a vital part of any marketing campaign. It makes your location one of your biggest online assets.
As of 2015, mobile search has surpassed desktop search, creating an opportunity for any size business to benefit from busy people on the go. Using the best local SEO company will remove the guesswork from your marketing strategy. There are numerous steps to achieve ranking in one of the top 3 spots in search, also known as the Google 3-Pack.
Online customer reviews also have a powerful effect on the behavior of consumers, which influences the performance of your brand. According to a survey by Bright Local, nearly 9 out of 10 people trust online reviews posted by strangers as much as they do a personal recommendation.
Features and Benefits of Local SEO Services
- Build Business Citations
- Accentuate Positive Online Reviews
- Inject Schema Markup
- Google My Business Optimization
- Mobile Ready Integration
This is a factor that has made a resurgence and will continue to gain attention. It is not as simple as entering your business name, address, and phone number (also known as NAP). There are linking strategies and image optimization that are part of our local search package.
Positive Business Reviews
Feature your positive online reviews using video along with powerful content marketing methods that will broadcast your message while creating authoritative links for your local SEO campaign.
Done in the background with script, this element assists the search engine crawlers to interpret your site much easier than before. Making Google happy is part of our focus as a local internet marketing agency. With all the right components in place, your chances of being on page one and in the local 3-pack are greatly enhanced.
Google My Business Optimization
Using techniques to link between your website and your Google My Business, Google My Maps and Marketing Optimisation listings will also be managed by our local SEO experts. This helps tie all of your online assets together to show authority and trust flow, increasing your business’ exposure.
Mobile Friendly Website
Some of Google’s updates are somewhat covert, but one that was openly announced was making sure that your site is accelerated for mobile search. As of 2015, mobile passed PC for digital internet usage, making it imperative to optimize your presence on phones and tablets.
When you assemble all of these ingredients with social signals and linking techniques, it creates a powerful recipe to success. Our local SEO services are an influential component to bringing in more customers and a steady cash flow for your company.
Contact Us to learn more about our Local SEO Services