Writing a Catchy Title Tag
As more than two million blog articles are published daily, it is increasingly difficult to direct the attention of internet users to specific content. Good blog posts fade away in the vastness of the internet when the headline of the blog content is not appealing at first glance.
A blogger has only one chance to catch the eye of potential readers. If you do not take advantage of this opportunity, you have to expect that the users will continue to scroll to the next best article.
Other names for this elusive piece of content are the title tag, page title, and meta title. This post explains the importance of blog titles:
Title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page. Title tags are used in three key places: (1) search engine results pages (SERPs), (2) web browsers, and (3) social networks.
1. Search engine result pages
Your title tag determines (with a few exceptions) your display title in SERPs, and is a search visitor’s first experience of your site. Even if your site ranks well, a good title can be the make-or-break factor in determining whether or not someone clicks on your link.
2. Web browsers
Your title tag is also displayed at the top of your web browser and acts as a placeholder, especially for people who have many browser tabs open. Unique and easily recognizable titles with important keywords near the front help ensure that people don’t lose track of your content.
3. Social networks
Some external websites — especially social networks — will use your title tag to determine what to display when you share that page.
5 Tips for your next Page Title
Here are 5 tips that will make it easier to create an irresistible blog post title:
1. You have to let readers know what to expect.
In order to get a reader to click on an article, they have to feel that it has value. Users are often disappointed with click baits – catchy headlines that do not keep what they promise – so you need to make sure that your own title correctly reflects the content of the blog post.
2. The title of the article should be kept short, but not too short.
Since the title of a blog post appears in Google’s search results, it ‘s best to stick to the 70-character limit, because that’s the only way to show the entire title. This number of characters is short enough even for a tweet and can, therefore, be exactly copied by twitter users.
3. Keywords must be included in the title.
Keywords are important to be listed as high as possible on Google search results. In order to select the optimal keywords for your own content, it is worthwhile to use the Google ad words keyword tool. However, one should never forget that one writes for people and not for search engines – the title must therefore not consist only of an arbitrary string of keywords.
4. One can learn from the mistakes of others.
It is often easier to analyze the mistakes of others than to recognize your own – it is, therefore, worthwhile to know the blog articles of your competitors to learn from their mistakes and successes.
5. Captivate the readers with an irresistible blog post title.
Now, allow me to borrow some terms from jasmine Henry’s article in Social Media Today: it claims that a good title offers a call to action that is captivating and empathetic. With the right mix, you should get the reader to want to know more about what you offer them in a blog post. So you have to be careful not to create a passive headline, but to honestly summarize the content and emphasize the useful aspect of the content.
With all of that said, in the following video, Neil Patel gives his take on how to manage Meta information:
Fall back on promising title templates
If no irresistible blog post title could be created with the help of the above mentioned 5 tips, there are a multitude of best practice examples that you can fall back on. Below are some templates that provide food for thought for your own creativity:
The secret of …
How one …
How to reach …
In 3 steps …
The safest method to …
10 reasons for …
A simple way …
7 tips for …
Why she …
Top 10 …
The truth about …
Using a number in the title tag and/or subheadings is especially effective, as it gives readers an idea of what the article is going to offer. Wouldn’t you prefer to read a blog post titled “5 Delicious Salad Recipes You Can’t Resist” as opposed to just “Salad Recipes”?
These title templates are a simple and popular way to reach readers, but be careful not to create catchy clickbait titles. Although these guarantee a higher click-through rate, a certainty that the article will be read completely and that readers will likely come back to the page is not given.
The title is the advertising sign of the blog article. People do tend to judge a book by its cover and, in turn, a blog post by its title.
One has to keep in mind when writing that the title of the blog post is just as important as the content of the article. Since you only have one chance to convince potential readers of your own content, you should use these: with succinct, captivating and honest words this will work best.