Video Marketing – Timely, Efficient and Targeted
Online users are consuming video at an ever-increasing rate, with the average person watching an hour and a half of video daily. More than 3 billion videos are watched every day on Facebook alone.
In addition, the success of YouTube, which now hosts a massive library of 1.3 billion videos, has made video creation and marketing part of every online marketer’s toolkit. In fact, over 80% of businesses use video marketing to increase traffic, sales, and time-on-site.
Videos have great entertainment value and can reach people emotionally. Information is more sustainably captured and processed through the combination of image and language.
The success of a video marketing campaign can be optimally controlled by evaluating analytics such as the number of video views and the time spent on the site. This article from Entrepreneur offers tips on how to improve these aspects:
Start with a story people care about.
The reason why videos are so engaging is not because they regurgitate the same content found in written blogs. Instead, they tell an interesting story people want to hear about. The most effective videos always connect with a target audience through some form of inspiring story.
A simple video that shows your product is going to get you nothing but minor results. Combine that product into a story and your results are going to rocket your viewership.
Every viral video in the world today has a fun and engaging story. The brand is secondary, yet the video is still better for your company in the long-term.
The basis of a good video campaign is the emotional connection people have with your story. Marketing a video provides numerous modification options: Voting, text information services and internal links to external links and social media networks, which help to make video marketing an effective and targeted tool in modern Internet marketing.
Video Syndication Channels
Video syndication offers many opportunities to distribute your own message or advertising purposefully. On special video platforms, the videos can be uploaded and reach very quickly a wide audience, at very low cost. The targeted placement of the videos can direct new visitors to their own homepage and increase the time visitors spend on the website.
Video marketing can be used for a variety of purposes. For example, it can be used to introduce a brand, to serve press work, or to reintroduce companies, products, or services.
It also promotes the sale of existing products and services, because video descriptions are easier to understand. In addition, it is an ideal way to increase customer loyalty and offers the opportunity to provide product demonstrations or as video tutorials to operate as a customer support service.
One major key to a video campaign is to have a specific goal in mind. This video explains more:
Video Marketing – Affordable, Timely and Widely Spread
Depending on the size of your project, videos can be shot or created with little effort. Many people stream videos live from events on social media and amass a huge audience without having fancy equipment.
The younger generations aren’t as much into buying magazines or going to movies, but instead, they turn to Instagram and other social sites to connect with their favorite stars. If they are part of your target audience, you need to go where they are. Live video presentations create trust and are easily consumable by the viewer.
This fact is emphasized in the following post by Neil Patel:
Live streaming is growing fast
One of the main reasons you should care about live stream is simply due to its huge user base and growing popularity.
The potential to reach thousands (or more) of new customers with the click of a button is becoming a reality.
When tactics like search engine optimization and content marketing are taking up too much time and money, you need a new outlet to drive traffic.
Using live-stream platforms is a nearly free way to drive tons of revenue for your business.
And when it comes down to it, the video live-streaming market is growing at an alarming rate.
In 2016, it was already a more than $30 billion industry and it’s just getting started.
It’s projected to more than double in growth by 2021 to become a more than $70 billion industry.
Tools for Video Creation and Editing
There is a wide variety of video creation and editing software available to make your video look more professional. Another big bonus with this medium is that video advertising is much less expensive than Google Adwords, allowing video marketers to get more exposure for their advertising dollars.
This makes it easier for users to record information and gives the company the opportunity to present its products and services to a broad public. By linking to the company’s landing page, the attention for their own products can easily be increased and a large number of potential customers are addressed at the same time.
Video marketing has become established and has become an integral part of the marketing mix of new media. With the help of video marketing companies to syndicate their advertising messages extremely fast on the Internet, customers can easily access offers and product information presented in an attractive, interesting or humorous format at any time.
This direct customer approach, as well as the quick implementation, are just as interesting as the low costs and the possibility of direct success checks. Contact S&S Pro Services to see how we can elevate your marketing and increase your exposure through video syndication.