Website Development’s Role In Business
Having a website or a web page is one of the most important aspects today for any company, business, product or personal brand.
80% of people seek information about a product on Google before buying it. This means that, if you do not have a presence on the web, you are losing 80% of potential customers.
Benefits of Owning a Company Website
We all know the importance of having an optimal location for our physical store. The location is key for customers to see, walk and decide to buy.
On the Internet, you need a location that will allow you to reach potential customers worldwide. With good website design, you can have the possibility for a much larger client base.
Having a website is a great channel to expand your marketing reach. The prestige of a company does not depend exclusively on the quality of the product or even sales, but also on the connection users feel toward their brand.
We must bear in mind that one of the most important factors of marketing is the preference we have to specific stores, and this is achieved through a good digital brochure that catches the eye of the viewer and keeps them coming back for repeat visits.
This article from Social Media Explorer explains more on the psychology of website design and how the “main role of psychology is on predicting how the user will react to a piece of content or a certain element.”
Positioning in Google
Most people who search for a particular product do so through Google, and if you do not have a website, you will not be able to enjoy that privilege, with which you will be losing a large portion of potential customers.
On the other hand, not appearing on Google can create an immense distrust.
Overcome the competition. Having a website will increase your advantages compared to other stores in your same sector that do not have it.
But not only that, knowing how to handle the tools of a web well, you can excel in the area of your business.
Here are some really good tips for designing a great looking website:
What is a responsive website?
If having a website is important, there is a concept that today will improve many of your sales expectations and the success of your business. This is what is called a responsive website, and when it comes to improving your website, it should be a fundamental factor to consider.
Although it is a concept that in principle may sound intimidating, its meaning is really simple. When we talk about a responsive website, we refer to a web page that can be adapted to the device we use, whatever it is.
In fact, Google offers a support page where you can check to see if your site is mobile friendly along with a number of other resources concerning mobile-responsive
In a time when we live with a mobile phone always within reach, it’s more important than ever to focus on these mobile users. On the other hand, many people still use computers to work or tablets at home, so whatever the device used by our customers, we must be sure that they will be able to see our website.
In addition to the correct visualization, it is important to take into account the issue of web positioning. This is the main advantage of having a responsive website, and that Google penalizes websites that do not have this method.
The idea of not existing in Google is something that you can not afford when creating your web page. You can always learn more from Sandcastle-Web.com or give us a call if you have questions about web design at (303) 800-6866.